Homepage Dashboard

When you log into Cordial, you'll be presented with the homepage Dashboard. Here you'll find a holistic overview of message sending metrics and a breakdown of key performance indicators by channel.

The top half of the dashboard provides aggregate message sending metrics for your account:

• Activity - Month to Date - Total message sending volume for the current month.
• Contacts - Total number of contacts in your Cordial account.
• Current Automated Sending - Total number of live and paused automated messages.
• Current Manual Sending - Total number of processing and scheduled batch messages.

The bottom half of the dashboard displays key performance indicators by channel, viewable across four time frames: Today, Past 7 days, Past 30 days, and Current year to date. If your account has more than one SMS or push channel, the dashboard will display separate performance tabs for each of those channels.

Email Performance

• Sent - Total number of email messages sent.
• Delivered - Total delivered, calculated by subtracting the total bounced from total sent.
• Bounced - Total number of message bounces.
• Opened - Totals for message opens and unique opens.
• Clicked - Totals for clicks, unique clicks, click rate as well as click-to-open rate.
• Opt Outs - Total number of opt outs.
• Complaints - Total number of complaints.
• Revenue - Total revenue, number of purchases, and average order value.

SMS Performance

• Sent - Total number of SMS messages sent.
• Clicked - Totals for clicks, unique clicks, and click rate.
• Revenue - Total revenue, number of purchases, and average order value.

Push Performance

• Sent - Total number of unique notifications sent and the number of receiving devices. A single contact can receive the same notification more than once if they have your app installed on multiple devices, and those devices meet the notification sending criteria you defined when composing notification content.
• Opened - Totals for notification opens by individual contacts and devices.
• Revenue - Total revenue, number of purchases, and average order value.
• Failures - Total number of failed notification deliveries. Typically a result of app uninstalls from contact's device(s).

In the next article learn about the Event Dashboards.