Reporting and Analytics Overview

In addition to performance reports on individual batch and automated message pages, the Cordial platform provides other ways to build and view reports for events, audiences and message.

• Dashboard - KPI's of total messages sent. Accessed on the home page of the platform.
• Event Dashboards - Custom time-series visualizations of behavioral data such as opens, clicks, bounces and custom events. Accessed from the analytics link on the main navigation.
• Audience Trends - Audience rule population aggregates over time. Accessed from the analytics link on the main navigation.
• Message Reports - KPI's of batch and automation message sends.
• Event Data Reports - A filterable report of all event data in the system.

In the next article learn about the main dashboard report.