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Trigger sends from Tealium Audience Stream


This article describes how to trigger email sends for Tealium Audience Stream audiences. Before you get started, we recommend that you work out your use cases, including conditions that could cause the send to get canceled.

Before opening Tealium

1. You need to first create an API key in Cordial for the Tealium calls to use.

2. Your finished API key should look something like this:

Add the connector

1. Open Tealium Audience Stream and navigate to the audience connectors. Click Add Connector and search for the webhook.

There is a Cordial connector, but it doesn't provide data mapping for triggered sends at this time.

2. Select the Audience that will drive this connection. You can also set the trigger and specify any frequency caps that you apply via Tealium.

3. You have the option to select an existing action or create a new one. For our purposes, choose Add Connector. After naming your connector, enter the API key into the Basic Authentication: Username field.

4. Name the action and select Send Customized Data via HTTP Request (Advanced).

5. This unlocks further configurations. Since we want to trigger an email automation in Cordial, select the POST method.

6. For the URL, use:{template key}/send.

Your template is the key value for the email automation you're trying to trigger. It can be found by clicking into your email automation in Cordial: Message Automations > Email Automations.

7. Add a header of Content-Type and set Map to application/JSON.

8. Set the body content type to application/JSON as well. Then in the Body Data section, map your template (defined later) to Body. In this example, the template is named cordial_send.

Make sure to select Body from the To: dropdown menu. If you manually type in Body, your webhook will not work.

9. Open Template Variables and map all the data from Tealium to variable names that will be used in your template. Make sure to include a variable that can be used for finding the contact, like email address.

Set up the template

1. Your template needs to mimic the API send you would initiate for this action. So the To: section determines who will receive the email. You can use email or cID, depending on which one Tealium has captured.

2. All the other variables will go into extVars and will be available in the $extVars object in your message. The variables on the left side will be the names Cordial receives.

You should not use a naming convention that uses a dot in the name. It's better to use underscores.

3. The variable name on the right needs to have the {{ and match the name in the mapping above.

4. The final identifyBy should match the variable you're passing in the To: section.

5. To test this setup, you can use Tealium's Trace utility to browse the site, ensure you get all the variables set, and then end your session to see if you successfully trigger an email.



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