Overview

Cordial Edge AI models set a new standard by delivering unique, purpose-built solutions tailored for your brand, designed to drive purchases instead of optimizing for short-term goals like opens and clicks. Cordial Edge is also the first to use multimodal AI, which looks at multiple types of data simultaneously, allowing marketers to optimize every aspect of a message—brand graphics, illustrations, photography, and text—unlike the text-only focus of most current AI tools.

While Cordial Edge models provide insight and suggestions, the final decision—making process is up to you and your team.

Predictive Edge models

Cordial Edge models eliminate guesswork to provide deep insights into customer behaviors, preferences, and propensities. This enables you to deliver personalized experiences that resonate. Predict how specific contacts will respond to messages and determine the ideal channels, time, frequency, and content to achieve your goals.

• Send Time Optimization
• Purchase Propensity
• Unsubscribe Risk
• Category Affinity
• Channel Affinity

Generative Edge models

Cordial Edge models don’t just analyze content, they analyze context—the factors that contribute to performance—providing content that's intelligently tailored to your brand voice. Coupling that understanding with our predictive technology, Cordial Edge models can generate entire Programs and strategies to drive the unique results you’re looking for.

• Generative message content
• Generative Sculpt Blocks
• Message Insights

Empowering marketers

Cordial Edge is not another complex platform for you to learn. We believe that marketers should get to focus on what they do best—creating impactful strategies and compelling content. Cordial Edge is powering a more intuitive, human UX with natural language interfaces and synthetic teammates that can quickly accomplish advanced tasks and analysis.

• Virtual Teammate (coming soon)
• Natural language customer analytics (coming soon)
• Goal optimization (coming soon)