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Do hard bounces get marked as unsubscribed?

No they do not. Hard bounces are marked as "invalid", leaving the subscribe status unchanged from its status of either subscribed, none or unsubscribed.

When creating an audience for a "promotional" message, Cordial will automatically filter out anyone that is not both "valid" and "subscribed". However when building an audience for a "transactional" message, Cordial will only filter out those marked as "invalid", as subscribe status is not a factor.

When using "Search Contacts", the resulting count will reflect all contacts, regardless of subscribe status or validity.



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