How can we help?

Automated Experiment Performance

Overview

Cordial provides a way to view performance over time for both subject line and body experiments.

To view an automated message experiment's performance, open the desired automated message and click on the Experiments tab under Message Performance in the side navigation. 

On the experiments performance page you will see individual results for subject line and body experiments.

Note: When viewing the performance of any given experiment, the displayed results are relevant to that experiment only, as of the published date. Experiment performance is tracked separately for each published version, and the performance of all experiment versions within an automation is rolled up into the Aggregates. Learn more about automated messages performance.

Subject Line Experiment Performance

The example below shows the results of a subject line experiment optimized by Unique Clicks to Total Sent. Additional display options are available from the drop-down menu, including Unique Clicks and Total Sent.

Over time, the algorithm will adjust the sending of variations automatically based on performance. The example below shows that variation A is performing better over time and will thus be sent to more contacts. Variation B will continue to be sent, but at smaller numbers. If performance of variation B begins to improve, the algorithm will start sending it in greater numbers and evaluate performance.

Body Experiment Performance

If a body experiment is run, you will see the results in a separate results table. The example below shows the results of a body experiment optimized for Unique Clicks to Total Sent. Additional display options are available from the drop-down menu, including Unique Clicks and Total Sent.

As with subject line experiments, body experiment variants will be sent automatically over time based on performance.

Past Versions and Exporting Experiment Results

Using the Copy to Draft function will create a draft version of the currently published automation, and an opportunity to make changes to the subject line and body experiments. The currently active automation is retired with each newly published version. Retired automations, along with corresponding experiment performance, are saved and can be viewed under the Past Versions tab.

Experiment performance results for a selected version of a sent message can be exported into a CSV file. Click Export to download the results locally. Experiment results are not available as aggregates for all versions of sent messages.

Comments

0 comments

Please sign in to leave a comment.