Audience trends allows you to view the contacts of one or more audience over a set time period of time. To view audience trends, the desired audience(s) must be saved and Audience Trend Analytics enabled.
Setting up the Audience Trends Dashboard
Enable trend analytics on the desired audience rules
Before you can create an audience trend dashboard, you must Enable Audience Trend Analytics on one or more audience rules.
- Navigate to Contacts › Audiences.
- Hover over the arrow next to the desired audience rule and select "Enable Audience Trend Analytics".
Add audience rules to the Audience Trends Dashboard
Navigate to the main dashboard and select the Audience Trends tab. If there aren't any audiences in the dashboard, click on the Add Tracked Audiences button. A list of all tracked audiences will display. Select any number of audiences to be added to the dashboard.
Viewing the Audience Trends Dashboard
You are able to view the audience populating over multiple set time frames:
- Past 7 days
- Past 30 days
- Current month to date
- Current year to date
- Custom Range
You can load multiple audience rules into the trend dashboard and remove them using the delete icon.
Exporting Audience Trends
To export audience trends data to a CSV file, click the Export button to name the export job, export file name, select the save audience(s), time range, and choose the Export type.