Friendbuy Integration

Overview

You can leverage the Friendbuy integration to accelerate email and SMS subscriber growth. Seamlessly incorporate your referral program as part of your customer notification strategy (i.e. Email, SMS and Push). 

Friendbuy will automatically send contact info for your Advocates and their Referred Friends into Cordial lists after they opt-in through a Friendbuy widget. Once the integration is enabled, two separate lists will be created in Cordial for Advocate and Friend profiles that will populate as contacts interact with your referral program widgets. An Advocate's Personal URL (their unique referral link), coupon codes, and other customer data will be updated in the Cordial contact profile.

Set up the Friendbuy integration

Log into your Cordial account and navigate to the API Keys page located under your account profile.

Create a new API key name with the name, Friendbuy Integration Key. Enter the IP Address: 34.238.184.229 and a recommended description, like, Friendbuy IP. 

Copy your API key and then log into your Friendbuy account. Go to Developer Center > Integrations tab > click on Add integration below the Cordial logo. Enter your Cordial API Key in the field.

Within Friendbuy, enable two additional email integration features using the toggle switches:

• • (Optional) If you turn on Update Cordial Subscribe Status to Unsubscribed, then Friendbuy will automatically update a Cordial contact's email status to Unsubscribed when a Friend chooses to click an unsubscribe link contained with a Friendbuy Advocate Share Email.

    If this feature is turned off, Friendbuy will continue to maintain our own Friend unsubscribe list so that our system does not send Advoate Share Emails to their inbox in the future, but we will not update your Cordial status so that you can choose to sending marketing emails to their inbox in the future.

  • (Optional) If you turn on Check Cordial Subscribe Status Before Sending Share Emails, then Friendbuy will automatically check a Cordial contact's email subscribe status before sending an Advocate Share Email to a referred Friend. If the Cordial Subscribe Status is Unsubscribed, we will not send the Advocate Share Email.

Enter your existing Cordial SMS Program Name if you are collecting mobile phone numbers in your Friendbuy referral widget(s) and would also like them sent to Cordial (optional).

Click Install Integration and a success message will appear in blue text above the API Key confirming the integration was installed successfully.

Access Friendbuy data in Cordial

Contact data will be added to the lists as soon as there is interaction with your referral program widgets. The opt-in box(es) are automatically added to your referral widget to gather consent from the contact that would like to receive further emails and/or text messages from you. If a contact submits their contact information without the opt-in box(es) checked, the customer data will not be sent to Cordial.

See an example widget below:

Once the integration has been successfully installed, two separate lists Friendbuy_Advocates and Friendbuy_Referred_Friends will be added to your Cordial account.