Overview

With our Segment integration, you can send contact data from your Segment account to Cordial, which is seamlessly integrated into the appropriate data collections. From there you can use Cordial's powerful data and messaging tools to build audiences, personalize message content, and trigger messages across multiple channels.

• You can also send data from Cordial to Segment.

Certain features in your Cordial account must be preconfigured before the Segment integration can be enabled. Please contact your Client Success Manager for assistance before attempting to enable the integration.

Latest v. legacy version

The latest version of our integration with Segment uses the actions framework. Benefits of using the latest version include:

• Transparent data mapping: The classic Cordial destination receives data from Segment as is. The Cordial backend then converts those Segment events to Cordial’s format and clients have limited control over this conversion. The Cordial actions destination allows clients to fully define their own mappings of Segment events, making sure they receive data structured specifically for their needs.
• Only sends data you need: With the latest framework, you can define only those destination actions and mappings that make sense for your use cases, while the previous iteration always sends four predefined API calls: identify, track, group, and page.
• Sends Engage components to Cordial: With Cordial actions it’s possible to define action mappings that will send audiences and user computed traits defined in the Segment Engage platform to Cordial.

You can find documentation for the legacy (non-actions) version of our Segment integration here.

Enable latest integration version (actions framework)

Follow these steps to enable destination actions.

1. Make sure you have your Cordial API Key. To create a new API key, navigate to Account Settings > API Keys.

• Learn more about creating API keys here.

2. From the Segment web app, click Connections > Catalog.

3. Search for the Cordial (Actions) destination item in the left navigation, and click it.

4. Click Configure Cordial.

5. Select the Source you want to connect to Cordial (Actions).

Destination settings

Scriptable API

Our scriptable API offers asynchronous methods for sending data from Segment to Cordial. This allows you to stream data, send multiple API requests at the same time, and have more precise control over how Cordial interacts with Segment.

You can use Swagger to access and test our scriptable API offerings. In order to do so, you'll need an API key.

Supported actions

Combine supported Segment triggers with the following Cordial-supported actions.

Mapping limits per destination: individual destination instances support a maximum of 50 mappings.

• POST/segment/createContactActivity
• POST/segment/upsertContact
• POST/segment/mergeContacts
• POST/segment/addContactToList
• POST/segment/removeContactFromList
• POST/segment/addProductToCart
• POST/segment/removeProductFromCart
• POST/segment/upsertOrder

POST/segment/createContactactivity

Create a new contact activity. Default trigger is: type = "track" or type = "page"

• Parameters	Type	Description	Example
  segmentIdKey	string	Segment ID key.	See example request.
  segmentID	string	Segment user ID value.	See example request.
  anonymousId	string	Segment anonymous ID value.	See example request.
  userIdentities	object	An ordered list of contact identifiers in Cordial. Each item in the list represents an identifier.	See example request.
  *action	string	Internal identifier of an action.	See example request.
  *time	string/date-time	Action timestamp. Optional. Date format is ISO 8601 standard. If empty, the request upload time will be used.	See example request.
  properties	object	An object of additional action attributes. Optional.	See example request.
  context	object	Action context as it appears in Segment. Optional. We use context to capture event metadata like sender IP and device info.	See example request.
  type	string	Type of action/event.	See example request.

• {
    "segmentIdKey": "segment_id",
    "segmentId": "test-user-ouxty4jxdm",
    "anonymousId": "5cwt1zukfza",
    "userIdentities": {
      "cid": "test",
      "email": "email"
    },
    "action": "click",
    "time": "2020/24/24",
    "properties": {
      "test1": 1,
      "test2": 2
    }
  }

POST/segment/upsertContact

Create or update a contact in Cordial. Default trigger: type = "identify"

• Parameters	Type	Description	Example
  segmentIdKey	string	Segment ID key.	See example request.
  segmentID	string	Segment user ID value.	See example request.
  anonymousId	string	Segment anonymous ID value.	See example request.
  userIdentities	object	An ordered list of contact identifiers in Cordial. Each item in the list represents an identifier. For example, channels.email.address -> userId and/or customerId -> traits.customerId. If a contact is found using the identifiers it is updated, otherwise a new contact is created.	See example request.
  attributes	object	Contact attributes to update. Optional. Contact attributes must exist in Cordial prior to updating. Attributes that do not exist in Cordial will be ignored. Complex attribute types to be mapped via dot notation.	See example request.

• {
    "segmentIdKey": "segment_id",
    "segmentId": "test-user-ouxty4jxdm",
    "anonymousId": "5cwt1zukfza",
    "userIdentities": {
      "cid": "test",
      "email": "email"
    },
    "attributes": {
      "test1": 1,
      "test2": 2
    }
  }

POST/segment/mergeContacts

Merge contacts in Cordial. Default trigger: type = "alias"

• Parameters	Type	Description	Example
  segmentIdKey	string	Segment ID key.	See example request.
  segmentID	string	Segment user ID value.	See example request.
  anonymousId	string	Segment anonymous ID value.	See example request.
  *previousId	string	Previous Segment ID.	See example request.

• {
    "segmentIdKey": "segment_id",
    "segmentId": "test-user-ouxty4jxdm",
    "anonymousId": "5cwt1zukfza",
    "previousId": "previous-id"
  }

POST/segment/addContactToList

Add contact to a list. If the list does not exist in Cordial it will be created. Default trigger: type = "group"

• Parameters	Type	Description	Example
  segmentIdKey	string	Segment ID key.	See example request.
  segmentID	string	Segment user ID value.	See example request.
  anonymousId	string	Segment anonymous ID value.	See example request.
  userIdentities	object	An ordered list of contact identifiers in Cordial. Each item in the list represents an identifier.	See example request.
  *groupID	string	Internal identifier for group.	See example request.
  listName	string	List name in Cordial.	See example request.

• {
    "segmentIdKey": "segment_id",
    "segmentId": "test-user-ouxty4jxdm",
    "anonymousId": "5cwt1zukfza",
    "userIdentities": {
      "cid": "test",
      "email": "email"
    },
    "groupId": "123",
    "listName": "segmentList"
  }

POST/segment/removeContactFromList

Remove contact from Cordial list.

• Parameters	Type	Description	Example
  segmentIdKey	string	Segment ID key.	See example request.
  segmentID	string	Segment user ID value.	See example request.
  anonymousId	string	Segment anonymous ID value.	See example request.
  userIdentities	object	An ordered list of contact identifiers in Cordial. Each item in the list represents an identifier.	See example request.
  *groupID	string	Internal identifier for group.	See example request.

• {
    "segmentIdKey": "segment_id",
    "segmentId": "test-user-ouxty4jxdm",
    "anonymousId": "5cwt1zukfza",
    "userIdentities": {
      "cid": "test",
      "email": "email"
    },
    "groupId": "123",
  }

POST/segment/addProductToCart

Adds product to cart. Default trigger: type = "track" and event = "Product Added"

• Parameters	Type	Description	Example
  segmentIdKey	string	Segment ID key.	See example request.
  segmentID	string	Segment user ID value.	See example request.
  anonymousId	string	Segment anonymous ID value.	See example request.
  userIdentities	object	An ordered list of contact identifiers in Cordial. Each item in the list represents an identifier. For example, channels.email.address -> userId and/or customerId -> traits.customerId. If a contact is found using the identifiers it is updated, otherwise a new contact is created.	See example request.
  *productID	string	Internal identifier of a product.	See example request.
  *sku	string/date-time	Sku of product.	See example request.
  *category	string	Category of product.	See example request.
  *qty	number	Quantity of product.
  *name	string	Name of product.	See example request.
  description	string	Description of product.	See example request.
  itemPrice	number	Price of product.	See example request.
  url	string	URL of a product.	See example request.
  imageUrl	string	Image of a product.	See example request.
  properties	Object	Additional product properties, eg. brand, color, size.	See example request.

• {
    "segmentIdKey": "segment_id",
    "segmentId": "test-user-ouxty4jxdm",
    "anonymousId": "5cwt1zukfza",
    "userIdentities": {
      "cid": "test",
      "email": "email"
    },
    "productID": "123",
    "sku": "TEST-SKU",
    "qty": 2,
    "category": "Test category",
    "name": "Test product",
    "description": "Test description",
    "itemPrice": 65.32,
    "url": "https://example.com/product",
    "imageUrl": "https://cdn.example.com/product.jpg",
    "properties": {
      "variant": "black",
      "size": "xs"
    }
  }

POST/segment/removeProductFromCart

Removes product from Cordial contact cart. Default trigger: type = "track" and event = "Product Removed"

• Parameters	Type	Description	Example
  segmentIdKey	string	Segment ID key.	See example request.
  segmentID	string	Segment user ID value.	See example request.
  anonymousId	string	Segment anonymous ID value.	See example request.
  userIdentities	object	An ordered list of contact identifiers in Cordial. Each item in the list represents an identifier.	See example request.
  *productID	string	Internal identifier for a product.	See example request.
  *qty	string	Quantity of a product.	See example request.

• {
    "segmentIdKey": "segment_id",
    "segmentId": "test-user-ouxty4jxdm",
    "anonymousId": "5cwt1zukfza",
    "userIdentities": {
      "cid": "test",
      "email": "email"
    },
    "productID": "123",
    "qty": 2
  }

POST/segment/upsertOrder

Upserts order to Cordial. Default trigger: event = "Order Completed" or event = "Order Updated" or event = "Order Refunded" or event = "Order Cancelled"

• Parameters	Type	Description	Example
  segmentIdKey	string	Segment ID key.	See example request.
  segmentID	string	Segment user ID value.	See example request.
  anonymousId	string	Segment anonymous ID value.	See example request.
  userIdentities	object	An ordered list of contact identifiers in Cordial. Each item in the list represents an identifier. For example, channels.email.address -> userId and/or customerId -> traits.customerId. If a contact is found using the identifiers it is updated, otherwise a new contact is created.	See example request.
  *orderID	string	Internal identifier of an order.	See example request.
  *purchaseDate	string/date-time	Order purchase date.	See example request.
  *status	string	Order status (e.g. completed/cancelled/returned).	See example request.
  totalAmount	number	Order total amount.	See example request.
  properties	object	Additional order properties (e.g. affiliation/tax/revenue).	See example request.
  items	object	Items in order.	See example request.

• {
    "segmentIdKey": "segment_id",
    "segmentId": "test-user-ouxty4jxdm",
    "anonymousId": "5cwt1zukfza",
    "userIdentities": {
      "cid": "test",
      "email": "email"
    },
    "orderID": "123",
    "purchaseDate": "2015-12-12T19:11:01.249Z",
    "status": "Completed",
    "totalAmount": 532.12,
    "properties": {
      "tax": 32.43,
      "affiliate": "Google"
    },
    "items": [
      {
        "productID": "123",
        "sku": "test-sku",
        "name": "test-name",
        "category": "test-category",
        "manufacturerName": "test-brand",
        "itemPrice": 443.23,
        "qty": 2,
        "url": "https://example.com/product",
        "imageUrl": "https://cdn.example.com/product.jpg",
        "properties": {
          "variant": "black",
          "size": "size"
        }
      }
    ]
  }

Migration from the legacy Cordial destination

User identities mappings

Every Cordial destination action needs to be invoked with data identifying a Cordial contact. To identify a contact every destination action has a User Identities field, which maps Segment event fields to Cordial contact identifiers. Each entry in the list represents a contact identifier and how it maps from a Segment event. For example, channels.email.address <- userId or customerId <- traits.customerId. At least one identifier should be valid, otherwise the contact won’t be identified and the request will be ignored.

Typically, the User Identities field maps the Segment events userId field to the Cordial secondary identifier field. For example, if Segment’s userId field is known to be an email, the mapping will be channels.email.address <- userId, meaning the value of userId will be sent as channels.email.address to Cordial.

Update contacts

If you plan to create and update contacts in Cordial, define the upsertContact destination action. In addition to the User Identities field, the action defines the Contact Attributes field. This field defines an exclusive set of attributes that will be updated in a contact. Typically, you map them from Segment traits. For example, customerId <- traits.customerId. For the Cordial Classic destination, these mappings are stored in Cordial’s database. In the Cordial (Actions) destination, they become explicit in the upsertContact destination action mappings.

Send events

To send events, define the createContactactivity destination action. In addition to the User Identities field, additional fields such as Event name, Event timestamp, and Event properties may be defined. Refer to documentation for each field when defining the destination action.

Add and remove users from lists

If you plan to segment users in Cordial, make sure you define the addContactToList and removeContactFromList destination actions. Both actions require the Segment group ID. addContactToList optionally accepts a list name.

Although optional, you should consider the list name as a required option, because it simplifies segmenting contacts in Cordial based on lists. Lists without a name are called following the segment_[groupId] pattern.