Audience trends allow you to view the population of one or multiple audiences over set time periods of 7 days, 30 days or 12 months.
In order to view audience trends, the desired audience(s) must be saved and Audience Trend Analytics enabled.
Create an audience trend report
Enable trend analytics on the desired audience rules
Before you can create an audience trend report, you must enable trend analytics on one or more audience rules.
Navigate to Contacts › Audience Rules.
Hover over the arrow next to the desired audience rule and select "Enable Audience Trend Analytics".
Add Audience Rules to the audience trend report
Navigate to Analytics › Audience Trends.
Load the desired audience rule by clicking in the open text field and typing the name of the audience rule.
You are able to view the audience populating over multiple settime frames:
- Past 7 days
- Past 30 days
- Past 12 months
You can load multiple audience rules into the trend report and enable/disable them by clicking on their name in the bottom of the chart.
You can print the report or download an image of the report by clicking the hamburger menu and selecting the desired option.
In the next article learn about Message Reports.