Message Reports

Overview

Message reports allow you to view detailed data about messages sent from Cordial. In addition to the Message Reports page in Analytics, reports are also available on individual message performance pages for both batch messages and automated messages.

Create a Message Report

To generate message reports, navigate to Analytics › Message Reports.

The default view shows data for all messages over the past 7 days.

You can filter the view by:

• Message Channel
  • Email
  • Rest
  • SMS
  • Push
• Message type
  • All messages
  • Automation Templates
  • Batch messages
• Message name
• Message tag(s)
  • All selected tags
  • Any selected tags
• Date
  • Past 7 days
  • Past 30 days
  • Past 90 days
  • Custom date range
• Show results
  • By message
  • By message type
  • As a total
• Roll up automations

Data columns display:

• Message ID
• Message name
• Message key
• Message type
• Subject
• Tags (upon file export)
• Sent Date
• Last sent date
• Sent Total
• Bounced Total
• Bounce Rate
• Bounced Soft
• Bounced Hard
• Delivered total
• Delivered rate
• Opens Total
• Opens Unique
• Open Rate
• Opens Total (adjusted)
• Opens Unique (adjusted)
• Open Rate (adjusted)
• Clicks Total
• Clicks Unique
• Click Rate
• CTOR (click to open rate)
• Complaints Total
• Complaint Rate
• Opt Outs total
• Opt Out rate
• Revenue
• Total Purchases
• AOV
• Total Purchases Indirect
• AOV Indirect
• Total Revenue
• Total Purchases
• Total AOV

The data columns displayed can be customized with the Customize Columns button on the Create Message Report page. This selection will affect what is visible in the UI and will be reflected in the export. Column defaults are determined by which channel is selected; however, column settings are saved with the report for easy replication.

Export Message Reports

To export message reports to a CSV file, set up your filters and expand the Export Settings section above the filters. You will have options to name the export job, name the export file name, include the header row, include totals row, compress the file, split the file, select the destination, and choose the export file's schedule. The export will reflect the filters, columns, and settings configured in the message report.

If downloading the report locally, the Jobs Widget will expand to show the export job status. Click View all jobs from the expanded Jobs Widget window to view your export request listed as the first entry in the jobs table.

Depending on the file size and number of concurrently requested jobs, the job status may be Pending or Processing. Refresh the jobs page to view the latest status update.

When the job status changes to Done, hover the arrow next to the job ID and download the file locally.

In the next article learn about Event Data Reports.