Overview

Identity+ builds upon the immense value of our embedded JavaScript Listener (also called our Identity solution) to help match additional anonymous site behavior to known customers. This enhances your ability to reach receptive contacts and create exciting revenue opportunities.

By enhancing your first-party data with relevant buying signals, more subscribers will qualify for personalized, triggered messaging campaigns like abandoned cart, back-in-stock notifications, and more—in turn increasing revenue per message.

Contact your CSM to enable Identity+ in your account. You must already be using Identity (JS Listener) in order to upgrade to Identity+.

How Identity+ works

1. An unidentified user visits your website.

2. The person's browserID is found by Identity+.

3. If that person is a known contact in Cordial, they'll be marked with idgraph as the source, and Cordial will create an event called crdl_graph_identified

4. If the contact continues exploring your website and firing additional events, those events will all have the idgraph label.

5. Any purchase activity from that contact within 15 days of the identification will contain the idgraph label.

6. This information is made available in the Identity dashboard.

Example event

Below is an example of the idgraph label that will accompany events from contacts identified by Identity+.

{
...
sp: {
identityplus: {
signdate: datetime_of_identification,
source: idgraph_provider
}
}
...
}

Identity dashboard

The Identity dashboard shows how many contacts our Identity and Identity+ solutions have identified.

The Identity dashboard is only available to clients who've purchased Identity+.

1. Log in to Cordial and navigate to Analytics > Identity Dashboard.

2. The default time range for the dashboard is the past 30 days. You can customize the date range in the upper right.

Available metrics

Browser Identification

• Web browsers identified per day by Identity+
• Web browsers identified per day by Identity (native JavaScript Listener)
• Unidentified web browsers (Chrome, FireFox, Safari, etc.)