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Do hard bounces get marked as unsubscribed?

No they do not. Hard bounces are marked as invalid, leaving the subscribe status unchanged from its status of either subscribed, none or unsubscribed.

When creating an audience for a promotional message, Cordial will automatically filter out anyone that is not both valid and subscribed. However, when building an audience for a transactional message, Cordial will only filter out those marked as invalid, as subscribe status is not a factor.

When searching for contacts in Cordial, the resulting count will reflect all contacts, regardless of subscribe status or validity.



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