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Data Validation/Hygiene Vendors and Tips

There are many different solutions available to verify the validity, deliverability, and potential riskiness of your emails. Below are some that Cordial clients have worked with in the past. We encourage you to select a vendor that best suits your needs. 

Data Validation/Hygiene Vendors

Vendor Overall Tier Level Website
KickBox Basic Data Validation (ex. Typo domains, deliverable, undeliverable, risky, etc). Refer to website for pricing model. kickbox.io
NeverBounce Basic Data Validation (ex. Typo domains, deliverable, undeliverable, risky, etc). Refer to website for pricing model. neverbounce.com
Webbula Basic Data Validation (ex. Typo domains, deliverable, undeliverable, risky, etc) in addition to screamers and suspect addresses. Refer to website for pricing model. webbula.com
BriteVerify Basic Data Validation (ex. Typo domains, deliverable, undeliverable, risky, etc) in addition to screamers and suspect addresses. Refer to website for pricing model. briteverify.com
FreshAddress Basic Data Validation (ex. Typo domains, deliverable, undeliverable, risky, etc) in addition to screamers and suspect addresses. Refer to website for pricing model. freshaddress.com

Data Validation Tips

  • Keep in mind, no data verification/validation vendor is able to catch 100% of spam traps in a list let alone mitigate them completely. They may be able to assist however to mitigate spam traps to a low hum.
  • That being said, we do recommend performing a side by side comparison of a sample size of your current list with at least two vendors to determines which better suits your individual company needs.
  • Upon review of data returned, ensure you compare results with level of engagement to determine which records are considered, by you, mailable, not mailable, risky, or not risky.

If you need further assistance with vendor selection or data interpretation/guidance, please open a support ticket.

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