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Contact Dashboard

Overview

The Contact Dashboard displays important touch points for a specific customer, providing quick access to impactful information.

 

 

Access the Contact Dashboard

1. Log in to Cordial and navigate to Contacts > Contact Profile.

2. Choose the desired contact from the Select Contact pane.

3. The Contact Dashboard will appear.

Attribute Spotlights

There are three panels available to spotlight three specific data attributes pertaining to a contact.

Note: The attribute selections are set for the account, so changing them will change what's displayed for all other users.

To add an attribute, select the + icon on the Display an attribute button.

A dropdown of all available string, date, and number attributes will appear. Arrays and geo attributes are excluded at this time. 

Note: Each attribute type has decorators you can apply. For string attributes, you can specify the casing of the value. For number attributes, you can specify the number format to be a Number, Percent, or Currency. For date attributes, you can specify the format you prefer. 
Use case: Attribute Spotlights give you the ability to highlight important data points about a customer. A simple example of this might be a contact's membership level or their birthday. You can also select more complex values like lifetime order value that might be derived and populated through a data transformation.  

Geolocation Map

The Geolocation Map shows where and how a contact typically interacts with your brand. Visualizing this data across channels can provide a better picture of a customer's movements.

On the map, you'll see two different types of geolocation markers:

  • One marker shows any populated geolocation attributes for the contact. This can be a geolocation attribute auto-populated by the Auto locate by IP feature (if it's in use), or any other geolocation attributes populated by imports provided by the client. These will be denoted by a gray location marker.
  • The other type of marker shows geolocations that are auto-populated based on the customer's IP address when a system event occurs for that contact. These will be denoted by colored location markers corresponding to the color of the corresponding event icon. 
Note: Only those attributes and events that have a coordinate set are shown in the location map. 

You can hover over a location pin to see these details: 

  • Attribute or event name 
  • Address (if available)
  • Timezone (if available)

You can also hover over the place marker in the Events panel and it will highlight the corresponding location on the map. 

Note: If there are several attributes or events in the same location, the most up-to-date one will be shown. 

Event History

This panel gives you a quick look at the engagement of a contact and their activity. You can quickly see if a contact has been unresponsive, or if a contact is well engaged. 

The most recent unfiltered 30 events for the contact are shown in the Event History panel. Both system and custom events are included. 

For each event, there is an event icon, location marker (if available), event name, channel (if applicable), date and time of the event, message name (if applicable), link (if applicable). Event icons distinguish between Email, SMS, Mobile, Push, Podium, and custom events.

Click on any event to open a modal with the full JSON object view of the event.

Clicking View All Events will take you to the Event Data Report page with the contact preselected and the date filter defaulted to the last 18 months, which is the retention window for event data.

Recently Purchased Products

This panel gives you a snapshot of a customer's purchasing preferences. The Recently Purchased Products panel is populated based on the contact's recent order history.

Products purchased in the last 10 orders will be highlighted in an image reel. If there is an image URL provided for the product, the image thumbnail will be shown. If an image URL is not provided for the product, a placeholder image will be shown.

Orders

This panel displays order value, order ID, and purchase frequency. The last 10 orders by the contact are shown in the Orders panel.

Click any order to open a modal with the full JSON object view of the order.

Clicking View All Orders will open a paginated modal of all orders associated with the contact. You can click on an order in this view to display the full JSON object view of the order. 

Cart Items

When the contact has cart items, they are shown in the Cart Items panel. The following information about the Cart is shown:

  • Total amount
  • Date last modified
  • Cart items with available images and product details

Click View As JSON to open a modal with the full JSON object view of the cart. 

Supplements

This panel provides a quick view into records tied to the contact that are stored in contact-enabled supplements in the account.

The drop-down provides a list of contact-enabled supplements. Selecting each supplement provides a list of the last 10 records (if available) tied to the contact in that supplement.

The following columns are shown:

  • Last Modified timestamp
  • ID
  • Indexed columns
  • reserveKey (if coupon supplement)

Clicking on any row will open a modal with the full JSON object view of the supplement record.

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