Overview

The TikTok Audience Sync from Cordial enables you to target TikTok ads to your Cordial contacts by uploading new or existing audiences directly to TikTok from the Cordial UI.

You can use custom audiences from Cordial to power more relevant and personalized campaigns across TikTok placements, helping you improve performance and drive better engagement.

Prerequisites

Before uploading a custom audience, you must:

• Have a verified TikTok Business account with the appropriate permissions to create and manage audiences.
• Accept TikTok's Custom Audience Terms & Conditions.
• Grant Cordial access to your TikTok Ad Account via the TikTok authorization flow.

Give Cordial Access Permission

To upload custom audiences, your TikTok Ad Account must authorize Cordial to send audience data.

1. Log in to Cordial and navigate to Integrations > Partners. 
   

2. Locate the TikTok Ads card and select Enable.

   If the card is not visible, contact your Client Success Manager to have it enabled in your account.

3. Click Log in with TikTok to authenticate your TikTok Ads Manager account.

4. Once logged in, you’ll see a list of TikTok Ad Accounts linked to your login. Select the accounts you'd like Cordial to use for audience syncing.

5. Back in Cordial, click Edit for the account you want to configure.

6. Toggle the Enable option for the TikTok Ad Account.

7. Click Accept TikTok Terms to agree to TikTok’s Custom Audience Terms.

8. Click Close to finalize the setup.

To disable Cordial’s access at any time, click Configure, uncheck the account(s), and click Disable.

Sync Contacts with TikTok Ads

1. In Cordial, go to Data Jobs > Create New Data Job > Social Ad Networks.

2. Select TikTok as your destination.
   

3. Enter a name for the data job, select a Type and Priority, and click Continue.

4. In the Data Source pane, click Edit.

5. Use the Audience Builder to select or create the audience you'd like to sync, then click Continue.

6. In the Destination pane, click Edit.

7. Choose the TikTok Ads Account where you want to send the audience.

8. Map the appropriate Cordial attributes  to TikTok's  Audience fields.

9. Click Publish to begin syncing. Your audience will be sent to TikTok and available for use in TikTok Ads Manager.

Your audience size should be at least 1000 or more TikTok users to advertise on the social media platform.