Overview

The Audience Trends dashboard allows you to view the contacts of one or more audiences over a set time period, giving you valuable insight on patterns in customer behavior. The dashboard is available by clicking Audience Trends on the home page.

To view Audience Trends, the desired audiences should be saved and have Audience Trend analytics enabled. When Audience Trend analytics are enabled, Cordial will generate a snapshot of audience rule aggregates daily at 12 am (midnight) America/Los Angeles.

Enable Audience Trend analytics

Before you can create an Audience Trends dashboard, you must enable Audience Trend analytics for one or more audiences.

1. Navigate to Contacts > Audiences.

2. Hover over the arrow next to the desired audience and select Enable Audience Trend Analytics.

Add audiences to your dashboard

1. To add an audience to your dashboard, navigate to the Audience Trends tab and click Add tracked audiences.  

2. A list of all tracked audiences will display. Select any number of audiences to add them to your dashboard.

View Audience Trends for specific time frames

You can view the audience populating over multiple set time frames:

• Past 7 days
• Past 30 days
• Current month to date
• Current year to date
• Custom Range

Export Audience Trends data

1. To export Audience Trends data to a CSV file, click the Export button.

2. Fill in name and file name sections, select the saved audience, Time range, and Destination.

3. Click Export.

Remove audiences from the dashboard

To remove an audience from the Audience Trends dashboard, click the X button.

Removing an audience from the dashboard will not delete it in Cordial.

Audience Trends reports

• Learn how to create and download Audience Trends reports here.