Overview

In this article, you'll learn how to create and use Predictive AI Audiences: customer segments generated automatically from a natural-language campaign goal, using the AI models enabled on your account.

Predictive Audiences replace manual rule-building with goal-based prompts. Instead of assembling conditions one at a time, you describe what you're trying to accomplish, and Cordial generates a segment using your account's predictive models, such as purchase propensity, unsubscribe risk, and category affinity.

Before you begin

• Predictive Audiences must be enabled on your account. Submit a support ticket or reach out to your CSM to request this feature.
• Your account needs at least three AI models enabled at minimum to be eligible for Predictive Audiences.

Use case

You could type "Show me VIP customers with high order values and frequent purchases." into the Predictive Audiences prompt, review the forecasted count and summary, save the result, and use it in an email, SMS, or push campaign, all without writing a single rule.

View and manage Predictive Audiences

1. From the Cordial Dashboard, navigate to Audiences > Audience Manager.

   

2. Select the Predictive Audiences tab to view all AI-generated audiences for your account.
3. Review each audience's Audience Name, Description, Audience Count, Refresh Enabled status, and last modified details from the list view.

Create a Predictive Audience

1. From the Predictive Audiences tab, select New

   

2. Enter your Audience goal in plain language, for example, "customers likely to purchase in the next 7 days".
3. If you're not sure where to start, select a suggested prompt and the suggestion will populate the prompt field for you.
4. Select Generate Audience.

If your goal doesn't map to a model enabled on your account, Cordial displays a message and the audience won't generate.

4. Review the AI Audience Insights view to see the composition of the audience, including what's driving the segment.

5. Save the audience. Cordial automatically generates the Audience Name based on your prompt; you can edit it before saving.
6. If you want to use this audience more than once, enable the Refresh count daily checkbox within the Audience name, after the Audience has generated successfully.
    

Refreshed audiences update once daily. Accounts can maintain up to 50 refreshed audiences; non-refresh audiences are unlimited.

Use a Predictive Audience in a message

Predictive Audiences are available anywhere Saved Audiences are used, including email, SMS and push channels. Select a Predictive Audience as the target for:

• Batch messages
• Automations
• Podium

1. When creating a message, click to add an audience, select the Predictive Audience tab in the right rail, alongside Rules and Saved Audiences.
2. Drag the Predictive Audience into the canvas. The audience appears read-only. You can't modify the underlying AI-generated audience.
3. Add inclusion or exclusion rules on top of the Predictive Audience to apply your own business logic without altering the original segment.