Overview
Below is a complete list of available audience rules and their definitions.
Audience rule definitions
You can use audience rules to create dynamic segments of contacts in the Audience Builder.
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Channel
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Rule |
Description
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Email
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Address
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Look up contacts using the email address value.
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Subscribed date
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Segment Email audiences using subscribed date, specifically when subscribed date is today, is within a relative timeframe, a calendar timeframe or has value/no value.
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Subscribed status
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Segment Email audiences using a specific subscribe status value.
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Unsubscribed date
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Segment Email audiences using the unsubscribed date, specifically where the unsubscribed date is today, is within a relative timeframe, a calendar timeframe or has value/no value.
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Valid status
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Segment audiences using valid or invalid email status.
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SMS
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SMS address
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Look up contacts using the SMS address value.
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SMS subscribed date
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Segment SMS audiences using subscribed date, specifically when subscribed date is today, is within a relative timeframe, a calendar timeframe or has value/no value. SMS keywords can also be added to the search to further refine the audience.
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SMS subscribed status
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Segment SMS audiences using a specific subscribe status value, including the pending status for SMS contacts who have not completed the double opt-in.
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SMS unsubscribed date
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Segment SMS audiences using the unsubscribed date, specifically where the unsubscribed date is today, is within a relative timeframe, a calendar timeframe or has value/no value.
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Push
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Address
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Look up contacts using the Push address value.
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Subscribe status
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Segment Push audiences using a specific channel subscribe status value.
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Attributes
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Array
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Segment audiences using contact attributes that are array data types.
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Date
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Segment audiences using contact attributes that are a date data type. You can also segment using date joined system, date last modified, and date subscribed/unsubscribed.
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Geo-location
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Segment audiences using geo attributes containing information about a contact's physical address.
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Number
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Segment audiences using contact attributes that are numbers such as age, number of loyalty points, household size, etc.
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String
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Segment audiences using contact attributes that are string data type. This is also where you can look up a specific contact using the Contact ID (cID) string value.
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| Lists | ||
| List assignment | Segment audiences by their association or dissociation to one or more lists. | |
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Cart
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Cart
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Segment audiences based on items that were placed in the shopping cart by visitors on your website.
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Orders
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Orders
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Segment audiences using order data, like product purchase history including order and order item properties.
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Supplements
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Supplements
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Segment audiences using data that is stored in the supplements collection.
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System events
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Email: Bounce
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Segment audiences using bounce classifications associated with specific messages and message templates.
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Email: Clicks
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Segment audiences using click events. Results can further be filtered by device type (desktop, tablet, mobile phone).
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Email: Open
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Segment audiences using open events associated with specific messages and message templates. Results can further be filtered by open type (any type, human, non-human), and/or by device type (desktop, tablet, mobile phone).
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Email: Sent
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Segment audiences by message sent/not sent event history.
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| SMS: Click | Segment SMS audience by using click events. | |
| SMS: Sent | Segment SMS audiences using sent/not sent events. | |
| Push: Sent | Segment SMS audiences using sent/not sent events. | |
| Rest: Sent | Segment audiences sent any message using the REST channel. | |
| Custom events | ||
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Custom events
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Segment audiences using custom events such as browse, add to cart, order, etc.
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Audience rule operators
Once a rule has been selected for an audience, a list of operators becomes available to narrow search results. Audience operators help to refine search parameters to create specific audience segments.
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Rule
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Operator |
Description
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|---|---|---|---|
| Address | Select contacts with an email address that meets the provided criteria. These operators are not case sensitive. | ||
| Matches | Contacts with an email address that matches the input exactly. | ||
| Does not match | Contacts with an email address that does not match the input exactly. | ||
| Contains (feature enabled by your CSM) |
Contacts that contain the provided input at any point in the email address. | ||
| Begins with | Contacts with an email address that begins with the provided character(s). | ||
| Ends with | Contacts with an email address that ends with the provided character(s). | ||
| Has domain | Contacts with an email address that matches the provided domain (e.g., gmail.com). | ||
| Domain matches any | Contacts with an email address whose domain matches any of the provided comma-separated domains (e.g., gmail.com, yahoo.com, hotmail.com). | ||
| Domain starts with | Contacts with an email address whose domain starts with the provided character(s). | ||
| Has value | Contacts with a value provided for their email address. | ||
| Has no value | Contacts without a value provided for their email address. | ||
| Subscribe date | Select contacts based on subscribe date. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is today | Contacts with the current day as the subscribe date. | ||
| Is exactly | Contacts that subscribed on a specific date 1+ days in the past. | ||
| Is within | Contacts with a subscribe date for any day within the selected number of prior days. | ||
| Is beyond | Contacts with a subscribe date older than the selected number of days. | ||
| Is between | Contacts with a subscribe date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts with a subscribe date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Is on | Contacts with a subscribe date on the specified date. | ||
| Is before | Contacts with a subscribe date before (but not including) the specified date. | ||
| Is after | Contacts with a subscribe date after (but not including) the specified date. | ||
| Others | |||
| Has no value | Contacts without a subscribe date. | ||
| Has value | Contacts with a subscribe date. | ||
| *Use create date | Checkbox offers the ability to use contacts' date of creation as the subscribe date for contacts with a subscribe date of null. | ||
| Subscribe status | Select contacts based on subscribe status. | ||
| Subscribed | Contacts with an email address that is subscribed. | ||
| Unsubscribed | Contacts with an email address that is unsubscribed. | ||
| None | Contacts with an email address that is neither subscribed nor unsubscribed. | ||
| Unsubscribe date | Select contacts based on unsubscribe date. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is today | Contacts with the current day as the unsubscribe date. | ||
| Is exactly | Contacts that unsubscribed on a specific date 1+ days in the past. | ||
| Is within | Contacts with an unsubscribe date for any day within the selected number of prior days. | ||
| Is beyond | Contacts with an unsubscribe date older than the selected number of days. | ||
| Is between | Contacts with an unsubscribe date starting at 00:00:00 (midnight) of the first selected day and ending at 23:59:59 of the second selected day. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts with an unsubscribe date starting at 00:00:00 (midnight) of the first selected day and ending at 23:59:59 of the second selected day. | ||
| Is on | Contacts with an unsubscribe date on the specified date. | ||
| Is before | Contacts with an unsubscribe date before (but not including) the specified date. | ||
| Is after | Contacts with an unsubscribe date after (but not including) the specified date. | ||
| Others | |||
| Has no value | Contacts without an unsubscribe date. | ||
| Has value | Contacts with an unsubscribe date. | ||
| Valid status | |||
| Valid | Contacts with a valid email address. | ||
| Invalid | Contacts without a valid email address. |
SMS
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Rule
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Operator |
Description
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|---|---|---|---|
| Address | Select contacts with a SMS address that meets the provided criteria. | ||
| Matches | Contacts with a SMS address that matches the input exactly. | ||
| Begins with | Contacts with a SMS address that begins with the provided character(s). | ||
| Does not match | Contacts with a SMS address that does not match the input exactly. | ||
| Has value | Contacts with a provided SMS address. | ||
| Has no value | Contacts without a provided SMS address. | ||
| Subscribe date | Select contacts based on subscribe date. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is today | Contacts with the current day as the subscribe date. | ||
| Is exactly | Contacts that subscribed on a specific date 1+ days in the past. | ||
| Is within | Contacts with a subscribe date for any day within the selected number of prior days. | ||
| Is beyond | Contacts with a subscribe date older than the selected number of days. | ||
| Is between | Contacts with a subscribe date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts with a subscribe date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Is on | Contacts with a subscribe date on the specified date. | ||
| Is before | Contacts with a subscribe date before (but not including) the specified date. | ||
| Is after | Contacts with a subscribe date after (but not including) the specified date. | ||
| Others | |||
| Has no value | Contacts without a subscribe date. | ||
| Has value | Contacts with a subscribe date. | ||
| Keywords | Options for any keyword, comma-separated keywords, or has no keywords can help to refine the search. | ||
| Subscribe Status | Select contacts based on subscribe status. | ||
| Subscribed | Contacts with a SMS address that is subscribed. | ||
| Unsubscribed | Contacts with a SMS address that is unsubscribed. | ||
| None | Contacts with a SMS address that is neither subscribed nor unsubscribed. | ||
| Pending DOI | SMS contacts who have not completed the double opt-in process. | ||
| Keywords | Options for any keyword, comma-separated keywords, or has no keywords can help to refine the search. | ||
| Unsubscribe date | Select contacts based on unsubscribe date. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is today | Contacts with the current day as the unsubscribe date. | ||
| Is exactly | Contacts that unsubscribed on a specific date 1+ days in the past. | ||
| Is within | Contacts with an unsubscribe date for any day within the selected number of prior days. | ||
| Is beyond | Contacts with an unsubscribe date older than the selected number of days. | ||
| Is between | Contacts with an unsubscribe date starting at 00:00:00 (midnight) of the first selected day and ending at 23:59:59 of the second selected day. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts with an unsubscribe date starting at 00:00:00 (midnight) of the first selected day and ending at 23:59:59 of the second selected day. | ||
| Is on | Contacts with an unsubscribe date on the specified date. | ||
| Is before | Contacts with an unsubscribe date before (but not including) the specified date. | ||
| Is after | Contacts with an unsubscribe date after (but not including) the specified date. | ||
| Others | |||
| Has no value | Contacts without an unsubscribe date. | ||
| Has value | Contacts with an unsubscribe date. | ||
| Valid status | |||
| Valid | Contacts with a valid email address. | ||
| Invalid | Contacts without a valid email address. |
Push
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Rule
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Operator |
Description
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|---|---|---|---|
| Address | Select contacts with a Push address that meets the provided criteria. | ||
| Matches | Contacts with a Push address that matches the input exactly. | ||
| Does not match | Contacts with a Push address that does not match the input exactly. | ||
| Has value | Contacts with a provided Push address. | ||
| Has no value | Contacts without a provided Push address. | ||
| Push notification status | Enabled |
Contact has at least 1 device that can receive push notifications.
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| Disabled |
Contact has zero devices that can receive push notifications. A contact can still be subscribed if they have at least one device marked as valid, which will allow them to continue to receive In-App and Inbox messages.
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| Subscribe status | Select contacts based on subscribe status. | ||
| Subscribed | Contacts with a Push address that is subscribed. | ||
| Unsubscribed | Contacts with a Push address that is unsubscribed. | ||
| None | Contacts with a Push address that is neither subscribed nor unsubscribed. |
Attributes
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Rule
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Operator |
Description
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|---|---|---|---|
| Array | Select contacts with contact attributes that are array data types. | ||
| Contains | Contacts that contain the provided input at any point in the array attribute. | ||
| Does not contain | Contacts that do not contain the provided input at any point in the array attribute. | ||
| Has value | Contacts with an attribute that is an array data type. | ||
| Has no value | Contacts without an attribute that is an array data type. | ||
| Date | Select contacts with contact attributes that are date data types. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is today | Contacts with a date attribute is on the current day. | ||
| Is exactly | Contacts with a date attribute that is exactly 1+ days in the past/future. | ||
| Is within | Contacts with a date attribute that includes any day within the selected number of past/future days. | ||
| Is beyond | Contacts with a date attribute that is more than the selected number of past/future days. | ||
| Is between | Contacts with a date attribute that includes a date starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| *Ignore year | Checkbox offers the ability to ignore the year associated with a date, such as in searching for birthdays, anniversaries, or other annual dates. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts with a date attribute that includes a date starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Is on | Contacts with a date attribute that is on the specified date. | ||
| Is before | Contacts with a date attribute that is before the specified date. | ||
| Is after | Contacts with a date attribute that is after the specified date. | ||
| Others | |||
| Has no value | Contacts without an attribute that is a date data type. | ||
| Has value | Contacts with an attribute that is a date data type. | ||
| Geo-location | Select contacts with contact attributes that are geo attributes. | ||
| Is within | Contacts with a geo attribute that is within the selected number of miles/kilometers of the postal code input. | ||
| Is beyond | Contacts with a geo attribute that is further than the selected number of miles/kilometers of the postal code input. | ||
| Matches state | Contacts with a geo attribute of the given state abbreviation. | ||
| Matches country | Contacts with a geo attribute of the country selected from the dropdown menu. | ||
| Matches timezone | Contacts with a geo attribute of the timezone selected from the dropdown menu. | ||
| Number | Select contacts with contact attributes that are number data types. | ||
| Equals | Contacts with a specified number attribute that is equal to the provided number. | ||
| Equals any | Contacts with a specified number attribute that is equal to any of the provided numbers. | ||
| Is not equal to | Contacts with a specified number attribute that is not equal to the provided number. | ||
| Is greater than | Contacts with a specified number attribute that is greater than the provided number. | ||
| Is less than | Contacts with a specified number attribute that is less than the provided number. | ||
| Is between | Contacts with a specified number attribute that is between the first provided number and the second provided number. | ||
| Has value | Contacts with an attribute that is a number data type. | ||
| Has no value | Contacts without an attribute that is a number data type. | ||
| String | Select contacts with contact attributes that are string data types, | ||
| Matches | Contacts with a specified string attribute that matches the provided input exactly. | ||
| Matches any | Contacts with a specified string attribute that matches any of the provided characters. | ||
| Does not match | Contacts with a specified string attribute that does not match the provided input exactly. | ||
| Contains | Contacts with a specified string attribute that matches the provided characters at any point in the string. | ||
| Begins with | Contacts with a specified string attribute that begins with the provided input exactly. | ||
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Ends with |
Contacts with a specified string attribute that ends with the provided input exactly. | ||
| Has value | Contacts with an attribute that is a string data type. | ||
| Has no value | Contacts without an attribute that is a string data type. |
Lists
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Rule
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Operator |
Description
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| List assignment | Select contacts by their association or dissociation to one or more lists. | ||
| Matches any | Contacts associated with any of the selected lists from the dropdown menu. | ||
| Matches all | Contacts associated with all of the selected lists from the dropdown menu. | ||
| Date joined list | Select contacts by the date they were added to the specified assigned list. | ||
| At any time | Contacts associated with the specified list at any time. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is today | Contacts with the current day as the day they joined the specified list. | ||
| Is exactly | Contacts with a join date on a specific date 1+ days in the past. | ||
| Is within | Contacts with a join date for any day within the selected number of prior days. | ||
| Is beyond | Contacts with a join date older than the selected number of days. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts with a join date and time starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Is on | Contacts with a join date on the specified date. | ||
| Is before | Contacts with a join date before (but not including) the specified date. | ||
| Is after | Contacts with a join date after (but not including) the specified date. | ||
| Others | |||
| Has no value | Contacts without a join date for the provided list(s). | ||
| Has value | Contacts with a join date for the provided list(s). |
Cart
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Rule
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Operator |
Description
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|---|---|---|---|
| Cart | Select contacts based on items that were placed in the shopping cart by visitors on your website. | ||
| Contains any items | Contacts with a shopping cart containing at least one item. | ||
| Contains specific category | Contacts with a shopping cart containing the category specified from the dropdown menu. | ||
| Contains specific item | Contacts with a shopping cart containing the item specified from the dropdown menu. | ||
| Total cart value | Filter contacts based on total amount in the shopping cart. | ||
| Any value | Contacts meeting the above criteria with a shopping cart total value of any amount. | ||
| Is greater than | Contacts meeting the above criteria with a shopping cart total value greater than the specified amount. | ||
| Is less than | Contacts meeting the above criteria with a shopping cart total value less than the specified amount. | ||
| Is between | Contacts meeting the above criteria with a shopping cart total value between the first and second specified amounts. | ||
| Last modified | Filter contacts based on the time of the last modification made to their shopping cart. | ||
| At any time | Contacts meeting the above criteria whose shopping cart was last modified at any time. | ||
| Is today | Contacts meeting the above criteria whose shopping cart was last modified on the current day. | ||
| Is exactly | Contacts meeting the above criteria whose shopping cart was last modified on a specific date 1+ days in the past. | ||
| Is within | Contacts meeting the above criteria whose shopping cart was last modified on any day within the selected number of prior days. | ||
| Is beyond | Contacts meeting the above criteria whose shopping cart was last modified before the selected number of days in the past. |
Supplements
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Rule
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Operator |
Description
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|---|---|---|---|
| Supplement | Select contacts using data that is stored in the supplement listed in the dropdown menu. | ||
| Condition | Filter contacts based on selected criteria from the dropdown menu. | ||
| Matches | Contacts with the selected criteria exactly matching the provided input. | ||
| Matches any | Contacts with the selected criteria matching any of the provided input values. | ||
| Does not match | Contacts with the selected criteria not exactly matching the provided input. | ||
| Contains | Contacts with the selected criteria matching the provided input at any point. | ||
| Begins with | Contacts with the selected criteria beginning with the provided input. | ||
| Ends with | Contacts with the selected criteria ending with the provided input. | ||
| Has value | Contacts with the selected criteria. | ||
| Has no value | Contacts without the selected criteria. |
System events
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Rule
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Operator |
Description
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|---|---|---|---|
| Select contacts based on email events. | |||
| Have event | Contacts associated with the selected event. | ||
| Do not have event | Contacts not associated with the selected event. | ||
| Click | Filter contacts by click event. | ||
| Sent | Filter contacts by message-sent event. | ||
| Bounce | Filter contacts by bounce event . | ||
| Open | Filter contacts by open event. | ||
| Any message type | Filter contacts meeting the above criteria for both automation and batch message types. | ||
| By automation | Contacts meeting the above criteria for a message automation. | ||
| By batch message | Contacts meeting the above criteria for a batch message. | ||
| Any message | Contacts meeting the above criteria for any message. | ||
| By message name | Contacts meeting the above criteria for the selected message name. | ||
| By message tag | Contacts meeting the above criteria for the provided message tag. | ||
| By link tag | Contacts meeting the above criteria for the provided link tag. | ||
| At any time | Filter contacts meeting the above criteria at any time. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is exactly | Contacts meeting the above search criteria on the selected number of hours/days in the past. | ||
| Within the past | Contacts meeting the above search criteria any time within the selected number of prior hours/days. | ||
| Is today | Contacts meeting the above search criteria for the current day. | ||
| Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Frequency | How many times the associated event occurred. | ||
| Any frequency | Filter contacts by the associated event happening any number of times. | ||
| Equals | Filter contacts by the associated event happening the specified number of times. | ||
| Is greater than | Filter contacts by the associated event happening more than the specified number of times. | ||
| Is less than | Filter contacts by the associated event happening less than the specified number of times. | ||
| Is between | Filter contacts by the associated event happening between the first ands second specified number of times. | ||
| Filter by open type | |||
| Any type (human or non-human) | Contacts meeting the above criteria with any open type. | ||
| Human | Contacts meeting the above criteria excluding pre-fetched and proxied opens (ex. Apple MPP). | ||
| Non-human | Contacts meeting the above criteria including pre-fetched and proxied opens (ex. Apple MPP). | ||
| Filter by device | |||
| Any device | Contacts meeting the above criteria on any device. | ||
| Desktop | Contacts meeting the above criteria on a desktop. | ||
| Tablet | Contacts meeting the above criteria on a tablet. | ||
| Mobile phone | Contacts meeting the above criteria on a mobile phone. | ||
| SMS | Select contacts based on SMS events. | ||
| Have event | Contacts associated with the selected event. | ||
| Do not have event | Contacts not associated with the selected event. | ||
| Click | Filter contacts by click event. | ||
| Sent | Filter contacts by message-sent event. | ||
| All SMS types | Contacts meeting the above search criteria for all SMS types. | ||
| Text only (SMS) | Contacts meeting the above search criteria for only SMS. | ||
| Multimedia only (MMS) | Contacts meeting the above search criteria for only MMS. | ||
| Any message type | Filter contacts meeting the above criteria for both automation and batch message types. | ||
| By automation | Contacts meeting the above criteria for a message automation. | ||
| By batch message | Contacts meeting the above criteria for a batch message. | ||
| Any message | Contacts meeting the above criteria for any message. | ||
| By message name | Contacts meeting the above criteria for the selected message name. | ||
| By message tag | Contacts meeting the above criteria for the provided message tag. | ||
| By link tag | Contacts meeting the above criteria for the provided link tag. | ||
| At any time | Filter contacts meeting the above criteria at any time. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is exactly | Contacts meeting the above search criteria on the selected number of hours/days in the past. | ||
| Within the past | Contacts meeting the above search criteria any time within the selected number of prior hours/days. | ||
| Is today | Contacts meeting the above search criteria for the current day. | ||
| Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Frequency | How many times the associated event occurred. | ||
| Any frequency | Filter contacts by the associated event happening any number of times. | ||
| Equals | Filter contacts by the associated event happening the specified number of times. | ||
| Is greater than | Filter contacts by the associated event happening more than the specified number of times. | ||
| Is less than | Filter contacts by the associated event happening less than the specified number of times. | ||
| Is between | Filter contacts by the associated event happening between the first ands second specified number of times. | ||
| Filter by device | |||
| Any device | Contacts meeting the above criteria on any device. | ||
| Desktop | Contacts meeting the above criteria on a desktop. | ||
| Tablet | Contacts meeting the above criteria on a tablet. | ||
| Mobile phone | Contacts meeting the above criteria on a mobile phone. | ||
| Push | Select contacts based on Push events. | ||
| Have event | Contacts associated with the selected event. | ||
| Do not have event | Contacts not associated with the selected event. | ||
| Sent | Filter contacts by message-sent event. | ||
| Any message type | Filter contacts meeting the above criteria for both automation and batch message types. | ||
| By automation | Contacts meeting the above criteria for a message automation. | ||
| By batch message | Contacts meeting the above criteria for a batch message. | ||
| Any message | Contacts meeting the above criteria for any message. | ||
| By message name | Contacts meeting the above criteria for the selected message name. | ||
| By message tag | Contacts meeting the above criteria for the provided message tag. | ||
| By link tag | Contacts meeting the above criteria for the provided link tag. | ||
| At any time | Filter contacts meeting the above criteria at any time. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is exactly | Contacts meeting the above search criteria on the selected number of hours/days in the past. | ||
| Within the past | Contacts meeting the above search criteria any time within the selected number of prior hours/days. | ||
| Is today | Contacts meeting the above search criteria for the current day. | ||
| Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Frequency | How many times the associated event occurred. | ||
| Any frequency | Filter contacts by the associated event happening any number of times. | ||
| Equals | Filter contacts by the associated event happening the specified number of times. | ||
| Is greater than | Filter contacts by the associated event happening more than the specified number of times. | ||
| Is less than | Filter contacts by the associated event happening less than the specified number of times. | ||
| Is between | Filter contacts by the associated event happening between the first ands second specified number of times. | ||
| Filter by device | |||
| Any device | Contacts meeting the above criteria on any device. | ||
| Desktop | Contacts meeting the above criteria on a desktop. | ||
| Tablet | Contacts meeting the above criteria on a tablet. | ||
| Mobile phone | Contacts meeting the above criteria on a mobile phone. | ||
| Rest | Select contacts based on REST events. | ||
| Have event | Contacts associated with the selected event. | ||
| Do not have event | Contacts not associated with the selected event. | ||
| Sent | Filter contacts by message-sent event using the REST channel. | ||
| Any message type | Filter contacts meeting the above criteria for both automation and batch message types. | ||
| By automation | Contacts meeting the above criteria for a message automation. | ||
| By batch message | Contacts meeting the above criteria for a batch message. | ||
| Any message | Contacts meeting the above criteria for any message. | ||
| By message name | Contacts meeting the above criteria for the selected message name. | ||
| By message tag | Contacts meeting the above criteria for the provided message tag. | ||
| By link tag | Contacts meeting the above criteria for the provided link tag. | ||
| At any time | Filter contacts meeting the above criteria at any time. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is exactly | Contacts meeting the above search criteria on the selected number of hours/days in the past. | ||
| Within the past | Contacts meeting the above search criteria any time within the selected number of prior hours/days. | ||
| Is today | Contacts meeting the above search criteria for the current day. | ||
| Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Calendar timeframe | Selections are based on MM/DD/YYYY date format. | ||
| Is between | Contacts meeting the above search criteria starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Frequency | How many times the associated event occurred. | ||
| Any frequency | Filter contacts by the associated event happening any number of times. | ||
| Equals | Filter contacts by the associated event happening the specified number of times. | ||
| Is greater than | Filter contacts by the associated event happening more than the specified number of times. | ||
| Is less than | Filter contacts by the associated event happening less than the specified number of times. | ||
| Is between | Filter contacts by the associated event happening between the first ands second specified number of times. | ||
| Filter by device | |||
| Any device | Contacts meeting the above criteria on any device. | ||
| Desktop | Contacts meeting the above criteria on a desktop. | ||
| Tablet | Contacts meeting the above criteria on a tablet. | ||
| Mobile phone | Contacts meeting the above criteria on a mobile phone. |
Custom events
|
Rule
|
Operator |
Description
|
|
|---|---|---|---|
| Have event | Select contacts using custom events. | ||
| At any time | Filter contacts associated with the above event at any time. | ||
| Relative timeframe | Selections are relative to the current day. | ||
| Is exactly | Contacts associated with the above event on the selected number of hours/days in the past. | ||
| Within the past | Contacts associated with the above event within the selected number of hours/days in the past. | ||
| Is between | Contacts associated with the above event starting at 00:00:00 (midnight) of the first day selected and ending at 23:59:59 of the second day selected. | ||
| Frequency | How many times the associated event occurred. | ||
| Any frequency | Filter contacts by the associated event happening any number of times. | ||
| Equals | Filter contacts by the associated event happening the specified number of times. | ||
| Is greater than | Filter contacts by the associated event happening more than the specified number of times. | ||
| Is less than | Filter contacts by the associated event happening less than the specified number of times. | ||
| Is between | Filter contacts by the associated event happening between the first ands second specified number of times. |
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