Overview
You can use delay times with trigger events to set priority in your Podium Orchestrations. This can be useful when interacting with customers at different points in the conversion funnel.
Trigger and delay states
Automation: BrowseAbandon
- If
browse
, restart timer: Assuming the user's session is still active, continue to delay a re-engagement message until the session has ended. - If
add_to_cart
, cancel: Assume the user has qualified for a higher priority event trigger. - If
order
, cancel: Assume the user has completed the goal of all automated/triggered campaigns and converted.
Automation: CartAbandon
- If
order
, cancel: Assume the user has completed the goal of all automated/triggered campaigns and converted.
Set delay times according to priority
The main idea in this strategy is that lower priority campaigns have longer delay times, with each new browse and cart event resetting the timer (keeping the session active). Actions of higher importance disqualify the customer from lower priority automations. You can then layer in message tags for suppression across multiple campaigns.
Customer journey
As an example of implementing this strategy, we'll use the following event sequence.
1. A customer completes browse
.
2. This qualifies them forBrowseAbandon
because browse
is the trigger for that message. The user is now in the delay state of the BrowseAbandon
campaign.
3. During the delay timer of BrowseAbandon
, the same customer completes addtocart
event.
4. This even now qualifies the customer for CartAbandon
since it's the trigger of that event-triggered message, also disqualifying them from BrowseAbandon
because it's set to the delay-cancel action of BrowseAbandon
.
Priority strategy
CartAbandon
, being higher in the conversion funnel, has the shortest delay.
P1 - Cart Abandon Trigger Event: cart Delay Reset: cart, browse, search Delay Cancel: order Trigger Delay: 2 hours Sending Cadence How Many Touch Points Total Duration: 7 days (abandon_1 suppress for 7 days) P2 - Browse Abandon Trigger Event: browse Delay Reset: browse, search Delay Cancel: order, cart Trigger Delay: 3 hours Sending Cadence How Many Touch Points Total Duration: 7 days (abandon_1 suppress for 7 days) P3 - Search Abandon Trigger Event: search Delay Reset: search Delay Cancel: order, cart, browse Trigger Delay: 4 hours Sending Cadence How Many Touch Points Total Duration: 7 days (abandon_1 suppress for 7 days)
For assistance with implementing this strategy, contact your CSM.
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