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Batch messages performance

Overview

The Message Performance page provides insight on how a sent batch message performed, giving you a detailed picture of how people interact with your messages.

Message Performance

1. To view the Message Performance page, log in to Cordial and navigate to Messages > Email Sent.

2. Select the desired message in the Sent Messages list.

3. You can also access the message performance page by clicking on the Performance tab on the sent message summary page.

Summary Performance

The Summary Performance report provides the insight into the following metrics:

  • Sent
    • Total messages sent
  • Delivered
    • Percentage = (sent - bounced) / sent
    • Total delivered
  • Bounced
    • Percentage = bounced / sent
    • Total bounced
  • Opened
    • Percentage = unique opens / delivered
    • Unique
    • Total
  • Opened (adjusted)
    • Percentage = unique human opens / delivered
    • Unique (adjusted)
    • Total (adjusted)
  • Clicked
    • CTOR Percentage = unique clicks / unique opens
    • Unique
    • Total
    • Click rate percentage
  • Opt Outs
    • Percentage = total opt outs / delivered
    • Total
  • Complaints
    • Percentage = total complaints / delivered
    • Total
  • Total Revenue
    • Average Order Value (AOV)
    • Purchases

Stats Filters

Stats Filters provide a way to further filter your message stats using audience rules and send tags.

Audience filter

By applying an audience filter to the report, you can view a subset of the total message stats. Before adding the filters, the desired audience rules must already exist in the system.

Use case

You can filter message stats according to age to compare how different age groups performed against the entire message send.

1. To add audience rule filters, click the Filter By Audience button.

2. Choose a previously saved audience rule and click Continue.

3. Each additional audience rule will show on a new row with the appropriate stats.

Audience rule results are dynamic and may change over time. This may skew stats and show different results depending on when the message was sent. To maintain consistent results, use send tag filters.

Send tag filter

To maintain consistent stats filter results over time, you can apply send tag filters. Send tag filters are added within the message code using Smarty and can be unique per contact based on a contact's attribute.

Use case

You could filter message stats according to a contact loyalty attribute to check a subset of the message send stats for Gold, Silver, and Platinum members.

Ensure that tags added using the addSendTag utility are not duplicates of tags added during message creation. When duplicate tags are present, only one instance will be tracked.

The addSendTag utility is an enhanced iteration of the now deprecated addMessageTag utility.

1. To add send tag filters, add the Smarty code to your message content to generate the tag on the message send.

  • For the loyalty example, we would use the following Smarty code (assuming the contact attribute loyalty exists in the system). This code would add the send tag with the contact's loyalty value for each message.
{$utils->addSendTag($contact.loyalty)}

2. Open the sent message and choose Filter By Tag under Stats Filters.

3. In the Add Tag(s) pane, choose the desired tags.

4. Repeat the process for all desired tags and view the results.

Inbox placement test

Inbox placement results will only be shown if enabled in the account.

Link Performance

The Link Performance section allows you to visualize link performance across desktop, tablet, and mobile devices for:

  • Revenue
  • CTOR
  • Total Clicks
  • Unique Clicks
  • Average Clicks/Clicker

Tracked links will display as URLs unless they're named using Smarty within the message content.

Link performance results can be exported into a CSV file. Click Export to download the results locally.

All event activity is stored in Cordial for 18 months. Message open and link click events are tracked for 30 days from the time the message is sent. Links will continue to work after 30 days but tracking will be disabled. Attribution is not tracked for purchases made via links after the 30 day period.

Time of day analysis

Located at the bottom of the Message Performance page, the Time of Day Analysis pane enables you to visualize opens and clicks for the past 30 or 90 days on desktop, tablet, or mobile devices.

 

In the next article, you can learn about pausing and canceling a message send.

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