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Account Variables

Account variables are populated with values that are specific to the account. The values are defined by the account admin on the Account Settings page in the UI, or during account configuration by a Client Success Manager.

Description Syntax Source Values
Name of the business {$account.marketingOrgName} Defined by user in Account Settings
Street Address {$account.marketingAddress} Defined by user in Account Settings
City {$account.marketingCity} Defined by user in Account Settings
State {$account.marketingStateCode} Defined by user in Account Settings
Postal Code {$account.marketingPostalCode} Defined by user in Account Settings
Email Address {$account.marketingContactEmail} Defined by user in Account Settings
Phone Number {$account.marketingContactPhone} Defined by user in Account Settings
Account Time Zone {$account.timezone} Defined by Client Success Manager during account configuration

CAN SPAM/CASL Compliance

Account variables that are defined in Account Settings are useful for CAN SPAM/CASL Compliance and should be used in your email footer. All footers should contain a physical address along with an unsubscribe link for CAN SPAM compliance.

Here is an example of how to render your address in a message using Smarty variables.

{$account.marketingOrgName}<br>
{$account.marketingAddress}<br>
{$account.marketingCity}, {$account.marketingStateCode} {$account.marketingPostalCode}<br>

 

In the next article learn about contact variables.

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