Overview

Cordial Edge AI models set a new standard by delivering unique, purpose-built solutions tailored for your brand, designed to drive purchases instead of optimizing for short-term goals like opens and clicks. Cordial Edge is also the first to use multimodal AI, which looks at multiple types of data simultaneously, allowing marketers to optimize every aspect of a message—brand graphics, illustrations, photography, and text—unlike the text-only focus of most current AI tools.

While Cordial Edge models provide insight and suggestions, the final decision-making process is up to you and your team.

Predictive Edge models

Cordial Edge models predict the ideal channels, time, frequency, and content to reach contacts, unlocking 1:1 personalization at scale.

• Send Time Optimization
• Purchase Propensity
• Unsubscribe Risk
• Category Affinity
• Channel Affinity
• Product Recommendations

Generative Edge models

Cordial Edge models don’t just analyze content, they analyze context—the factors that contribute to performance—providing content that's intelligently tailored to your brand voice. Coupling that understanding with our predictive technology, Cordial Edge models can generate entire Programs and strategies to drive the unique results you’re looking for.

• Generative Message Content
• Smart Sculpt Blocks
• SMS Copy + Experiments Generator (coming soon)

Eliminate guesswork

Cordial Edge is designed to eliminate guesswork so you can quickly and intelligently leverage all of your data, create the most impactful messages, and deploy bespoke AI solutions at scale.

• Message Insights
• Message Assistant