TikTok Audience Sync

Sync Cordial audiences directly into TikTok Ads Manager to expand reach and drive better ad performance. No manual exports required. Learn more

Forecasted Audiences on Scheduled View

View forecasted audience counts directly from the Scheduled Messages list view to help better anticipate message reach.

SMS Enhancements

New Double Opt-In (DOI) event types are now available for SMS, allowing for more precise opt-in confirmation tracking in reporting.

Set a fallback SMS send time in the UI for failover scenarios — ensuring time-sensitive messages still reach contacts even if conditions change.

Order-Based Triggers

Build more sophisticated automations using Order Triggers in both automations and Podium orchestrations. These triggers enable targeting based on order events like purchase completion. Learn more

Enhanced Mobile Push Settings

iOS and Android push notification controls are now split for greater flexibility. You can independently disable silent pushes per platform to optimize In-App and Inbox message delivery. Learn more

Enhanced In-App Message Metrics

New In-App metrics added to the message performance page, including:

• Total in-app clicks
• Unique clicks
• Click-through rate (CTR)
• Expanded Experiment Performance Data (API)

Experiments API endpoint

A new API endpoint /v2/batchmessages/{id}/experimentperformance provides detailed statistics on batch message experiment results for deeper A/B test analysis.

Improved Contact Export Fields

Email channel exports now include subscribedAt and unsubscribedAt timestamps for better insight into list membership history.