SMS Incoming system event

Added support for “Incoming” SMS system events to Audience Builder and Event Data reports to enable better segmentation and measurement. Learn more

Enhanced SMS AI Copy Generator 

The enhanced model trains on SMS performance data alongside email subject line data, integrates brand identity for more accurate tone, style, and personalization, and ensures SMS messages better reflect brand-specific voice patterns and high-performing SMS characteristics. Learn more

Podium SMS triggers

Added support to trigger real time behavior automations based on the SMS double optin status  crdl_sms_doi_confirm and crdl_incoming_sms  Learn more.

Mobile Force Expiration

Added an enhancement to force expire a Mobile In-app a or Inbox message after the message has been sent. Learn more.