Full Message Experiments

You can now build guided, multi-variant experiments across an entire message using Full Message Experiments. A guided creation process steps you through building test groups, with content variants and locked audience split for ease of launch and repeatable test. A new experiment results interface automatically aggregates statistics and declares winners against goals in one place. Learn more.

Click Map for message automations

Click Map reporting is now available for message automations, with version control support so you can view click data tied to the specific version of an automation that generated it. Learn more.

RCS: Rich Card and Carousel image rendering flexibility

RCS Rich Cards and Carousels now support more flexible image rendering, with additional control over orientation, alignment, and aspect ratio. Learn more.

SMS unsubscribe audiences: Match Type filter

You can now filter SMS unsubscribe audiences in Audience Builder by Match Type (Any, Not Set, Exact, Contains, Intent), making it easier to segment and re-target contacts based on how their SMS opt-out was matched.

SMS and MMS rate limiting 

Rate limiting for SMS and MMS sends is back in place with improved handling: sends that exceed carrier throughput are now automatically held and rescheduled and MMS messages that hit carrier limits are retried. Batch sends blocked by a rate limit now show a clear "rate limit rule has been exceeded" reason.

Default sort order for list views

List views across the app — including audiences, contact attributes, data jobs, HTML content, and tags — now default to sorting by Last Modified, newest first.

Safer editing of scheduled messages

Opening a scheduled message now presents two clear choices — View Scheduled Message (read-only) or Unschedule and Edit — replacing the previous Yes/No prompt that could accidentally unschedule a campaign. Learn more.

Silent iOS push notifications

The iOS push notification Sound field now accepts none as an option, in addition to sound files, letting you send a silent push. Learn more.